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Life Is Full of Flavor (and Fun)

And guess what? We want to help you find it. That’s why we’re constantly brewing up new flavors, new experiences, and new ideas – to help you make the most out of life. Cheers to that, party people.

Meet Truly

Sweet, sour and salty all in one

We added some serious seltzer zest to everyone’s favorite recipe. Truly Margarita-Style is made with real lime juice concentrate and real agave nectar for a real refreshing drink.

Explore the Margarita-Style Pack

Our Biggest Flavor Yet

Introducing Truly Punch: Sweet and sour, light and refreshing, and bursting with juicy fruit flavors, it’s everything you never knew a hard seltzer could be.

Explore Truly Punch



When we say No One is Just One Flavor, we mean no one. That’s why we’re joining forces with Dua Lipa, Grammy Award-winning icon/Dog Mom/Yoga Enthusiast to celebrate the unique flavors that make us each who we are.

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Truly Topper

An invention that turns two flavors into one flavor? Yeah, that’s truly worth exploring. Introducing, the Truly Topper.


Up Your
Cooler Game

From Iced Tea and Lemonade to Punch and Extra, we’ve got 27 flavors (and counting) for every occasion. Yes, even Tuesdays.


No One Is Just One Flavor

Share Your Seltz

The only thing we love more than you doing your thing is when you share it with us. Got a favorite flavor? A fresh new cocktail? A Truly tattoo? Tag @truly or use #NoOneIsJustOneFlavor to show off your best seltzer stories, moments, and recipes.

Read Our Story

The reviews are also sparkling


“Long story short: We're obsessed with them all.” – The Daily Meal

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“Truly's new Tropical Mix Pack of hard seltzers is the refreshing, easy-to-carry summer drink you absolutely need.” – Delish

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“Truly Seltzer is a great brand to get to know if you like variety in your life, as they have 13 different styles of seltzer for you to sip on.” – Romper

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