KEEP IT LIGHT

5% alcohol by volume. 95% magic by consumption.

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Celebrations Call For Rosé

You asked (and asked, and asked), and we’re finally delivering. Rosé style is back and better than ever as part of our new Celebrations Pack. Stock up now!

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Because Every Season Is Seltzer Season

Suns Out, Seltzers Up

Whether you're at the beach, the bar, or somewhere in between (hey, we don't judge how you spend your summer), Truly's light, crisp flavor is there to keep you refreshed.

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From the makers of your favorite hard seltzer comes

Truly Vodka Soda Is Here

Premium vodka? Check. Real fruit juice? Check. The most refreshing drink in the history of the world? You be the judge.

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Kick Back And Stay Awhile

Our Cooler Is Your Cooler

Pull up a chair, grab a can or two, and see what the Lightly Fantastic life is all about

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Wear Your Seltzer On Your Sleeve

Shop Truly Originals

When we say "Wear your drink with pride," we don't mean spill it all over your shirt — we mean score yourself some nice (dry) Truly gear and show the world your true flavor. Check it out:

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Bring Back Rosé Tee

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Bubbly Bomber Jacket

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Seltzer Sweat Set Hoodie

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Seltzer Sweat Set Sweatpants

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Truly Beanie

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Truly x U.S. Soccer Hat

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Truly x U.S. Soccer Sweatshirt

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Truly x U.S. Soccer Tee

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YOU CAN'T SPELL TRULY WITHOUT "U" (DA-DUM CHSHHH)

Show Us How You Sip

Because after all, it's not what Truly you drink... it's who you drink it with. Share your content with @TRULY for a chance to be featured right here.

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If you're a Truly fan, you're welcome here.

Just remember to keep the vibes high, and the drinks cold.

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